Keep the heat on.

Malawi’s two main telecoms, Airtel and TNM, are both eagerly advertising their mobile money services in Lilongwe. Not sure who is behind creating TNM’s campaign, but seems they didn’t quite think all their posters through: in a city where temperatures currently hover around 30 degrees Celsius (80-90 Fahrenheit), TNM is urging people use their service to pay the electricity bill to keep the heat on.

TNM ad fail

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